Names are so unique that every big or little thing in the earth possesses one. Names distinguish everyone, ranging from humans to animals, plants, non-living things, and even businesses. There are currently millions of businesses in the world, and the number one thing that distinguishes them all is their respective business names or brand names.
In short, it can be said that the number one gateway to a competitive advantage or uniqueness for any business is the business name.
Most entrepreneurs fret over packaging, operations, financial models, and other start-up details to the neglect of the brand name. The business name possesses the potential to help make other things stand and work well.
Your brand name is the first thing that interacts with the outside world in your business, so it is essential to propel the business to success rather than slogging on. The name of your brand has an impact on the consumer/customer response to the business idea you are bringing to the market.
When working on your name strategy, make sure that you cover every possible base to boost your odds of a massive supportive response even as a start-up. Couching a brand name that conveys the business idea to customers, appealing to them and yourself is a three-fold win.
Sadly, this business-propelling feat can prove to be very challenging and time-consuming. Some new business owners feel paralyzed by this challenge and would not even begin to write their business plan until they settle on a satisfactory name.
Unfortunately, getting an appealing and unique business name has been made extra difficult due to the internet boom. Every business needs to be online and to do so, you need a domain name.
Domain names are unique addresses your business use, for customers to easily find you online. It is generally advisable they relate or bear exactly the name of your brand. Due to the recent internet boom, finding a name that has a unique domain name which hasn’t been used can sometimes appear like rocket science.
However, we have carefully highlighted some tips that can get you the break in this post. Read on and Enjoy!
Consult an expert for your business naming now!
BRAND NAMES AND WHAT IS IN THE BUSINESS NAME?
Your brand name is your number 1 business identity. Your business name stays with your business forever and cannot be changed like your wardrobe. It represents the public identification of the business and is the object that will receive the most attention through marketing and advertising campaigns.
Owing to these reasons, it is imperative for businesses to invest a little more time into choosing the perfect name for their business or brand.
Think of how difficult it will be for your friends and families to relate with you if you get to change your name today to something entirely different. Funnily, you might find it hard to adjust initially as well. So also, your business name isn’t something you will want to change after some years when the market has started integrating with it.
See the likes of Coca-Cola, Microsoft, IBM, Facebook, and many other global businesses; their brand names have remained the same for years. The success of Coca-Cola today is highly hinged on the name. Your business name isn’t a joke or something you just coin without much thought for the market and business longevity.
You need to know that your business name doesn’t have to expressly relate to the services of the business, however, it is advisable it has a meaning you can tie to the business. The best names are explanatory, and they help with marketing efforts, making it easy for prospective customers to relate with the business.
Highlighted below are golden tips for couching names of businesses or brands that get you on a generational success path.
MODIFIED GUIDE TO UNIQUE BUSINESS NAMES FOR START-UPS.
Simplicity, Uniqueness and Meaning
Notwithstanding how properly executed your brand development strategy is, your brand will not become a household sensation overnight. Drafting a brand name that is simple enough to provide a hint to your target audience about what your business does is the real deal.
The Uniqueness of the name relates to its non-existent prior to you choosing the name and should not be a duplicate of an existing brand name.
Business names can be creative but should deliver a short and to-the-point message about your brand which sells a lot in marketing. Not minding that the name should send a message, be careful to know that it is, after all, a name and not a tagline or a sentence. It will be weird to have a four-word name while one-word or two words is just fine.
Domain Name
Using the same name as your competition is only setting your start-up for litigation and intellectual property complications. No matter how tempting to plug into the fast-rising market of your competitor, resist the urge to stealthily take the market for yourself by carving a name already theirs.
Your brand name has to be one that is available for registration as a domain, especially as a “.com” domain. Ideally, “.com” domains are very popular and easy to relate with or remember for your target audience. You know how most of us try out a “.com” domain extension whenever we are searching for a business online and not “.co.uk”.
Not having a domain name deprives your business of presence on the Internet and not having an online presence in return sets your business at a disadvantage. Unfortunately, your choicest domain name may have been purchased and as such, you may have to consider purchasing another domain extension or come up with a new and unique business name/domain name.
Need a domain name? Get one here!
Legal Considerations
A federal trademark is a pertinent factor to consider because it may limit naming options. A trademark is a label or name that identifies a product, business or service. A trademark is an intellectual property of an existing business and restricts a new company from using a name that infringes on the trademark of another existing company.
The trademark search will let you know if your name might infringe on any existing trademarks and as such affirming through necessary search whether the brand name is available. On copyright, where an existing company develops and copyrights a marketing slogan, a new company cannot use that slogan in the new company’s name.
KEY TAKEAWAYS FOR AN ENGAGING BRAND NAME
There are numerous acclaimed guides to business naming out there that leaves you even muddled headed and more confused than ever. All have been set in three simple steps, however, in between each is multiple self-revealing guides that will get you a business name with no controversies.
Follow these set rules and guidelines to get yourself a unique and engaging brand name. It is not rocket science, you can do it. You are an entrepreneur, and you belong to the creative top class, so let loose your creativity.
Need a business plan or pitch deck? Engage an expert here!
Got any question or comment? Leave it below, and we’ll get back to you right away!
