how to write the best product descriptions that converts

THE PERFECT PRODUCT DESCRIPTION THAT CONVERTS

Online presence in this age yield quite a laudable return because customers can deliberately or even inadvertently get to your page looking for the perfect product that fits their need. The only thing left that will convince the customer that clicking the “add to cart” button is wise and worthwhile is a perfect product description. The only way to show that your product is worth their money, reduce refund rates, and build customer trust is an effective product description that outlines the best features of your products.

Good products hold incredible power. Notwithstanding this though, writing a good product description that tilts the market in favor of such a product may not be Cheese at all. Having quite a number of products on your page can also be mind-burgling, here is a walkthrough guide on writing a good product description that sells and enjoying the writing process while it lasts.

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A-Z OF A PRODUCT DESCRIPTION THAT SELLS.

Audience Persona

An effective product description that is capable of moving customers and convert casual browsers largely is customer friendly. The description has the product as its focus with the audience largely in mind. Key information about your audience such as age, gender income level amongst others guides your choice of words and how precise or explanatory the description should be. The use of technical words with private restricted meanings generally may not be ideal except the product is exclusively for the audience in a profession and the language of the profession is purely employed.

Benefits not Features

Introducing revolutionary products that will change the preferences of your audience and tilt their new choice to your products lauds the benefits of the products over the features. Not many audiences care why your products come with a red ribbon, however, very many wonders what edge your products have over that of the competition. The benefits of your product description are that it highlights this maximally and addresses your customer’s pain points. For a product description that increases sales focus on the benefits of the products over the features.

Scannable

These are times when people want to get as many answers with little time, energy, or self-invested. Your product description must be scannable; providing answers to customers’ questions even upon a cursory glance at your page. Essentially, you may employ Bullet points that are clear and concise – helps sell the product without telling tales. Great product descriptions do not merely tell the customer about the product, it sells the product to them and carries the potential to turn a casual buyer into a revenue-generating buyer.

Detailed, Specific, and Persuasive

This is characteristic of the “Mini Skirt” approach. Short enough for attraction and long enough to cover the essentials. Product descriptions usually is not expected to be elaborately detailed showing off the product’s worth and reliability yet persuasive enough to sell your products. In persuasion actually, not many words are needed. Great products can be described in several sentences not necessarily several pages. While building persuasion in your product description, employ sensory words such as “soft”, “smooth”, “light” amongst others to bring your products to life. Consider describing your products using power words like, “New”, “amazing”, “hurry” amongst others to charge up the customers and encourage them to place orders.

Use Social Proof

Social proof is a social phenomenon whereby people are more likely to do something if they see that other people are doing it too. This necessitates the need to make your reviews public for online shoppers. Product reviews are considered more credible because online shoppers think they are independent opinions of third parties like themselves that are not bias laden. Product reviews are many more trusted than product descriptions. Example of social proof includes Star ratings, Customer reviews, Selling fast labels, an expert review, stamp, or recommendation, Social media shares or mentions amongst others.

Search Engine Optimization

In virtually everything that concerns the online page for your products, you should be optimizing the content for search engines. Search engine optimization (SEO) is the best and fastest way to attract new customers, especially casual browsers to your page, which is the very first step in convincing a person to buy your products. Optimization starts with keywords, which are usually the search term that buyers use to find the product that they intended or hope to purchase. Page titles, image tags, Meta description,s and Product descriptions are great components involved in SEO.

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The customers for your products are a world away from your local store, however, they are your next-door neighbor in this virtual age. Online presence brings your business to the limelight and great product description boost sales making your online presence worth it. A whopping 50% of shoppers have returned an item because it did not match the product description they saw online, you can enjoy all the benefits of describing your products just accurately following the walkthrough above.

Cheers to writing internet-breaking product descriptions!

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