BEST PROVEN WAYS TO PROMOTE YOUR MUSIC FROM TOP MUSIC PROMOTERS

The music industry is growing at an atomic rate, and can be described as an overfilled industry. In this article, we want to give you an edge by teaching you the best proven ways to promote your music.

As per our culture, we are interested in bringing you hard-hitting strategies that you can implement to make your fan base grow exponentially. They are not just strategies to promote your music, they are proven to actually work in this day and digital age.

Promoting your music is an essential skill set you must possess in the industry today if you want to get out there. Marketing yourself and your music is crucial in today’s overcrowded music industry, if you want to start making money from your talent and hard work.

If this is your interest, be sure to complete this article, and implement the action points to promote your music effectively like a pro. And if you really find this interesting and educating enough, please share with your sphere of influence. You never know who you might be saving as well. So, let’s get right onto it.

Promote your Music by Promoting Yourself

Promote yourself as a business to business musician

The first big step to promote your music effectively is to change your marketing perspective. Don’t try trying to reach out to all your fans and potential ones individually. Rather, focus your attention and larger efforts on building good relationships with several businesses.

As a musician, you might not know the power of a well-crafted blog post on a highly visited blog, however, we do as a promoter. So, this means that you should spend more time trying to connect with businesses that can get you out faster, rather than individual fans if you want to promote your music.

You should be spending your time connecting with radio stations, huge entertainment blogs, TV channels, DJs, event organizers, musicians who have more reach than you, and even entertainers with a large fan base.

You must be wondering, why entertainers right? Some of them have a wider reach and can play your music in their skits’ background. Bloggers can literally give your name and music a 10,000+ push with just a beautifully crafted and engaging post. DJs can play your music where your potential fanbase exists and you have no idea of.

In short, get in the good books of bigger companies and entities, and they’ll recommend you to their audience. Always remember that as a musician, you are a business. So deal as a business and get in touch with other businesses to promote your music.

Own a professional Website

Want to look professional, and not like one of those local and unprofessional musicians out there? OWN A WEBISTE! It will serve as a center piece for all your marketing needs. It paints you as professional who is serious, and not just one of the poor lads looking for an escape route as many people thinks. This also helps you relate better as a professional with other businesses.

You know how you like to search for things on search engines like Google, Yahoo, and Bing right? You want your name and music to be in the top five search result next time your name or music comes up in search engines.

So, you need a professional website to promote your music and help you stand out among many incompetent musicians flooding the industry.

Note: It doesn’t cost an arm and a leg to own a professional website. You can get started with pocket-friendly professionals here!

Feed users with contents regularly on your channels

We are sure you know how many new stuffs – music, covers, and skits and so on, that comes out daily. In this age, it is quite tasking to stay top-of-mind of your fans. There are always new content, and if you don’t flow along, you will be swept away by the current.

Someone might listen to one of your songs and like what you are onto, however, you need to keep dropping contents, if you want to stay on top of their minds. You can promote your music through what is called content marketing strategy.

Trust us, if you don’t keep your fans entertained through all your channels one way or the other with good stuffs, you’ll soon fade out in their minds.

Work on yourself and improve your content – not just the music you do. We’re sure you are currently asking what kind of contents you should improve on.

You should be creating contents such as these: songs, videos, skits, blog post about your music career, posts related to your genre of music, trainings, and upcoming events [yours and others].

N.B: Make sure these contents can be found on your website. It will help you build it into a valuable and trustworthy asset that can promote your music and win you contracts. Need a website or website manager? Speak with our professionals now!

Go beyond Music

This is crucial, so you might want to pay attention. If you want to promote your music as a professional even with the little you have, then you need to be more than a musician.

What do you think your audiences are doing when they are not listening to music? Probably playing a game, watching a hot and trendy series, watching the champion’s league, talking about the sad state of the politics, and so on.

Then you need to get yourself out there right where your target audience are when they are not listening to music.

You are a musician, however, you must get in touch with other aspect of your target audiences’ lives to promote your music. Talk about what interest your target audience. Give comments on football matches, political sagas, trending series, the entertainment industry, and even your genre of music. Take time to Talk about other celebrities – their matters will draw traffic to other things you do.

You can employ a content marketing strategist to help with this. Contact a cost-saving expert here now!

Get Contacts and Use Mails

If you want to promote your music to people, then you must get people’s contacts. Get contacts of people and keep in touch with them. The best way to do this is through newsletters.

Newsletters is not just a way to communicate with your fans, it is one of the best ways to communicate with them effectively if you want to promote your music.

Whenever people come in contact with your channels, website or social media, the most unfortunate thing that can happen is for them to never visit again. This is where getting contacts saves the day. If you have a mailing list, then you can engage them beyond your website or other channels.

There are strategies to getting these contacts. You may need to speak with a pro to get which fits you best, or read on our other articles on marketing.

Note: The best way to stay relevant while keeping in touch is to hire the service of a good content creator, or you can learn the art yourself.

How to promote your Music

Make Amazing Music

You know how they say that content is king. So also is it for the music industry. If your music is not good enough, then it’ll will need a lot of hard work and miracle to stay on top of people’s mind. The bitter truth is that, if you don’t produce great music, then nothing is bound to change for good in your music career. So, the first step is to work on your music.

If you are applying for a job with over 100,000 applicants, you certainly will want to put in some extra effort. So also, the music industry is being bombarded with new applicants daily, and those on the big stage as well are not ready to leave.

Now you see the reason why good content [music] is the key to unlock all other strategies. Trust us, we know that fans only support something that is amazing for a long period.

Always Remember: Your fans don’t want to get abused for listening or subscribing to your music.

Always focus on Positive Moves

This advice right here is focused on how not to promote your music. You need to focus on not loosing as much you focus on gaining new ones. When you have a hit track, and a little dull one, please always push the hit track above the dull one. The more this dull song is promoted, the deeper your reputation you’ve been trying so hard to build will sink.

Please avoid by all means anything that will have a negative impact on your hard earned reputation. It takes years to build it, and less than 24 hours to lose it. You need to keep impressing those who have known you already, while you keep a good face by making good first impression with new audiences.

If you are putting out weak songs, a large percentage of people will hear that first, and never give you a chance to hear your hit songs. So, focus only on the positive while you’re still in the business of promoting your music.

Share Responsibilities

If you are a group, or a band, thane you need to determine who is stronger in each positions and roles, and keep them there. Share responsibilities. Don’t over work yourself trying to be the savior of the whole team. Let others participate, and put their expertise to work as well. This will help you to always produce top-notch content.

You can have some take the role of writing, editing, content management, managing your social channels, updating your website, PR, and so on. This will help you achieve more and faster. You don’t know it all, so you need all hands on deck. Let someone who is good with negotiations always have a say in your deals. It might save you from a lifetime regret.

And finally, if you are a solo artist, then our advice remains that you build a team! All of them don’t have to be within the band or team, you can smartly outsource.

Find a good PR and work with them

Do you need to promote your music at a pocket-friendly cost? Then partner with a PR. You need more than luck, but determined and targeted effort to shine. You need to create stories that can attract people always.

You need newsworthy stories that can engage the people and draw the attention of the media to you. A good PR can help bring some public attention to your music brand. Here is why you may need to work closely with a good one.

Let your fans in

And finally, your fans will get interested in you over time. So, please let them in. Don’t let their perspective of you alone be about music and when you are on the stage or studio alone. Videos are a powerful promotional tool you can use to promote your music, so use them well. One of the things fans love to see is the recording process, the playing time, and the off-shoot moments. Share some with them.

Let them see the instruments, the travelling experience, your new signings to the team, and so on. It gets them glued on you, even when you are not making music.

Conclusion

Well, having explained all, you’d agree with us that these are not some age long strategies that doesn’t get to promote your music. We hope you’ve seen what you need to improve on, and that which needs to change. Please, do not hesitate to transform what is not working. If it is not working, then constant trial might not still make it work. Save yourself the stress today!

And we believe none of all these strategies is worth learning if you don’t know how to monetize your music. You’re not in music for charity purposes, so you must know how to make money on your music. You can perfectly learn that in one of our articles, or speak with a professional now!