Sales copy is a text that persuades consumers to buy a product or service. A fundamental marketing strategy that comes first and not an afterthought.
Simplicity is the ultimate sophistication as famously said by Leonardo Da Vinci. A good sales copy is engaging, credible, clear, concise, persuasive and most importantly an irresistible sales copy is simple. Writing a persuasive sales copy is an important marketing skill vital for you to learn. To get an understanding of how to persuade your target audience without coming off with a sleazy boring copy here is all you need.
True guide to a Sales Copy that Sells.
Targeted Customers
Many a customer trash Sales Copy simply because they appear too complicated. This is the unfortunate reoccurring reality of many copies can be avoided by establishing a targeted audience than writing in a conversational style. Formal tones are usually unnecessary in an engaging copy. There are several copies out there that never convert or appeal to the audience, essentially they usually are written in verbose and technical language with no consideration for readers. Avoid this error of addressing your copy to the wind and involve the audience through a steady flow of information in an active voice with language level that is relatable.
Customer Pain Point
People ceased buying products and services since about a millennial and the new normal is buying benefits. Daily, individuals are bombarded with billboards and commercials for different products, your sales copy stand out when you offer benefits instead of products. Focus on your customers deepest desires and describe your products as the answer to their pain point for an effective sales copy. You cannot downplay the end consumer’s benefits on what you are selling as such provide clear and laudable details about your products in your copy.
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Brevity
Brevity is no longer luxury and as such, all sales copywriters should endeavour to show it. The brevity employed in everyday jargon on social will usually turn a professionally engaging sales copy into a disastrous comic publication at the end. However, seriously adopt the brevity William Strunk advised:
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell”
Make every word tell. Grammatical rules should be obeyed and be flexibly employed to show the style of the sales copywriter. Such acclaimed style and creativity come off in the headlines which must be Useful, Unique, Urgent and Ultra-specific.
Reviews and FAQs
Reviews are social proofs that have become a phenomenon for attracting people to buy the product your copy is marketing merely by showing them what third parties like themselves think and say about your products. A whopping number of people reading through your copy become inclined to buy your products upon seeing the testimony, star ratings and success stories included therein. Closely associated with reviews is answering frequently asked questions in your copy. Some reviews repeatedly border on a question, proffering answers to such in your sales copy gives you an edge over your competitor’s copy that left her customers puzzled than clear about the product.
Attractive Call to Action
A compelling call to Action can help you urge prospective customers and convert them. This eventually boost returns owing to its “salesy” tone and its persuasive undertone which are key elements to what sales copy set out to achieve. Examples of Call to Actions that yield actual results include “click here to learn more”, “Add to cart”, “Subscribe to our newsletter” amongst others. Ensure you check if the call to action in your sales copy is clear or murky, wimping out or confidently stated.
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In Conclusion
An effective sales copy is a combination that features all the above-mentioned elements. Writing a copy can become a favorite second nature and not some gruesome task the moment you get a great product that is worth the market. With the above coming handy, you are set for a sales copy that actually does it job “Sell”.
