As we move into a new decade, email marketing is more important than ever before. It is an essential part of any digital marketing strategy for any company looking to increase its lead conversion.
With the rise of social media and other digital marketing channels, some businesses have been tempted to write off email as outdated.
Nothing could be further from the truth! Email marketing is still one of the most effective marketing strategies, with an ROI of 3,800%. In fact, research shows that email marketing will continue to grow in popularity and effectiveness in the coming years.
If you want to make sure your email marketing is as effective as possible, you need to have the right tools in place. Here are 10 of the best email marketing tools that you should be using in 2023.
1. Constant Contact – Constant Contact is an all-in-one email marketing solution that allows you to create beautiful and professional emails, manage your contacts, and track your results.
It is one of the most popular email marketing tools out there and for good reason. It is an excellent all-in-one email marketing solution that offers a wide range of features and integrations, making it a great choice for businesses of all sizes.
It’s easy to use, has a lot of great features, and is very affordable. This makes it a great option for small businesses or those just getting started with email marketing.
2. Sendinblue – SendinBlue is an all-in-one email marketing platform that offers a wide range of features and integrations, making it a great choice for businesses of all sizes and budgets.
Sendinblue offers a wide range of features, including customizable templates, contact management, campaign tracking, and more! The unending features are packed in a user-friendly system, making it a versatile tool for anyone with any email marketing experience.
Sendinblue is a great option if you’re looking for an affordable way to send emails in bulk. Their plans start at just $25/month for up to 40,000 emails, making them one of the most affordable options on this list.
3. Mailchimp – MailChimp is one of the most popular email marketing platforms out there and for good reason. It is a comprehensive email marketing platform that offers a wide range of features and integrations.
Mailchimp is another popular option that offers a free plan for those just getting started with email marketing. It’s easy to use, it has a ton of features, and it’s affordable. Whether you’re just getting started with email marketing or you’re a seasoned pro, MailChimp is a great tool for you.
4. AWeber – AWeber is a great option for those looking for an all-in-one solution. AWeber is an all-in-one email marketing solution that helps you automate your email marketing so that you can focus on other areas of your business.
AWeber also offers a wide range of templates and tools to help you create beautiful and effective emails. It is a popular email marketing platform that offers a wide range of features and integrations.
AWeber offers autoresponders, landing pages, and more. It’s also very user-friendly and has a lot of great integrations. AWeber is a great choice for businesses of all sizes and budgets as their plans start at just $19/month for up to 500 subscribers.
5. GetResponse – GetResponse is another well-rounded platform with a wide range of features for businesses of all sizes. If you’re looking for an all-in-one solution for your email marketing needs, GetResponse is definitely worth considering.
GetResponse is a one-stop-shop email marketing platform that includes everything you need to create, launch, and track your email marketing campaigns.
GetResponse offers autoresponders, landing pages, webinars, and more. It’s also very user-friendly and has a lot of great integrations. Their plans start at just $15/month for up to 1,000 subscribers.
6. ActiveCampaign – ActiveCampaign is another excellent all-in-one solution that offers autoresponders, landing pages, CRM integrations, and more. It’s slightly more expensive than some of the other options but it’s definitely worth the price tag.
7. ConvertKit – ConvertKit is an excellent email marketing platform that offers a wide range of features, making it a great choice for businesses of all sizes, including small businesses and startups. It is however more suitable for those who are looking for a more sophisticated solution.
It offers automation, tagging, segmentation, and more. It’s also very user-friendly and has a lot of great integrations. ConvertKit is also perfect for businesses on a tight budget as they offer affordable plans starting at $29/month.
8. iContact – iContact is an easy-to-use email marketing tool that offers a wide variety of features to help you create beautiful and professional emails, making it a great choice for businesses of all sizes. It also offers advanced features such as autoresponders, contact segmentation, and more!
9. VerticalResponse – VerticalResponse is an affordable and easy-to-use email marketing tool that offers a wide range of features to help you create beautiful and professional emails. It also has advanced features such as autoresponders, contact segmentation, and more!
VerticalResponse is a great option if you’re looking for an affordable way to send emails in bulk. Their plans start at just $11/month for up to 4,000 emails, making them one of the most affordable options on this list.
10. BenchmarkEmail – BenchmarkEmail is an affordable yet feature-rich email marketing toolkit perfect for businesses of all sizes who are looking to improve their email Marketing ROI.
With awesome automation capabilities to trigger relevant drip campaigns based on customer interactions & behavior, it’s no wonder they’re one of the best-performing platforms in terms of the deliverability rate. Get started with their free plan today!
Key takeaway On Email Marketing Tools
These are just a few examples of the many great email marketing tools available on the market today.
However, while these platforms may be great for some businesses, they might not be the best fit for your specific needs. That’s why it’s always important to test out a few different options before settling on one.
Luckily, most providers offer free trials which makes it easy to try Before You buy! If you’re not using these tools already, make 2023 the year that you do!
What are some Of Your favorite Email Marketing platforms & why? We’d love to hear From You In the comments below!
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